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RERN Health Check
Is the Network right for you?
It was great to speak to you today and it’s awesome to be exploring the opportunity of Network Membership with you.
The next part of the process is for you to give you us a better understanding of your business and where it is now as well as where you would like it to be.
Over the next few pages you’ll see a variety of questions that will give us a greater understanding of your business as well as ensuring that the Network is right for you.
Once this questionnaire has been completed and returned to Real Estate Results, we then schedule a call with you to discuss Membership in more detail.
So enjoy the questionnaire and we look forward to discussing Network Membership very soon.
Sarah Bidmead
Marketing Manager
T 1300 273 785 | M +61 406 111 522
sarahb@rernetwork.com.au
YOUR PRIVATE + CONFIDENTIAL DISCOVERY QUESTIONNAIRE
Background
Office Name:
Principal Name/s:
Best times to Call:
Office Number:
Office Fax:
Mobile Number/s:
Email/s:
Office Address:
Mailing Address:
Age/s:
DOB/s:
Your Business Structure
Pty Ltd Company
Partnership
Sole Trader
Your Agency Focus/Specialty?
What has been your greatest accomplishment in business so far?
And your greatest challenge to date?
How would you describe your current team?
In the past 12 months what have you invested in business development, training, conferences and coaching services?
How do you currently allocate those funds?
BUSINESS PERFORMANCE
Your Primary Marketing Areas
What do you consider your key or core marketing areas?
Postcode
Suburb
Total # of Properties
Total # Sold in Last 12 Months
Total # Sold By Your Agency
Below is a list of challenges faced by many Independent Agencies. Please tick all of those that apply to you.
Under-performing team members – lack of accountability to produce measurable results
Lack of systems – inconsistent standards throughout the business
Heavy dependence on key people at the top – AKA You
Slow moving on ideas from implementation to follow through
Lack of a big picture/vision (or an understanding of that vision throughout the Agency
Challenges with cohesion, leadership and authority
Lack of teamwork
Lack of company culture throughout the Agency
Lack of team member loyalty resulting in heavy training and intellectual property cos
Intellectual property and training and development invested, walking out the door when a team member leaves costing you thousands
Alternatively, team members potentially holding the company to ‘ransom’ given that they’re seen as irreplaceable in operations or sales
Lack of key performance indicators in all areas
Need for more training - no budget to do it and no structured program of development/career path for team members which is impacting retention
Customer service (and complaints) issues
Team complaints and issue
Lack of specific Employment Agreements for every single team member
Lack of effective marketing to drive sales
Marketing opportunities going wasted everyday that add practically nothing to your cost base
Resourcing issues
Missed opportunities for leveraging the customer base you already have – generating referrals and repeat business – all highly profitable
A need to increase your sales conversion rate at each and every step in your sales process.
Other:
What’s working well in your business?
What are your problems, challenges and concerns with the current performance of your business or your team?
What do you see as the major benefits of potentially joining the Real Estate Results Network?
Please rank from 1 to 8 in order of importance: 1 being the BIGGEST reason, 8 being just a BONUS for you
To develop myself as a Leader
1
2
3
4
5
6
7
8
9
10
To provide training and development for my team
1
2
3
4
5
6
7
8
9
10
To achieve a better work/life balance
1
2
3
4
5
6
7
8
9
10
To build my business as an asset and plan my exit
1
2
3
4
5
6
7
8
9
10
To systemise the Agency
1
2
3
4
5
6
7
8
9
10
To grow my business and my profits dramatically
1
2
3
4
5
6
7
8
9
10
To meet new people professionally and personally
1
2
3
4
5
6
7
8
9
10
To do something positive; contribute to others and to be contributed to by my peers
1
2
3
4
5
6
7
8
9
10
Profit Performance
Last year, did you make a:
Profit
Loss
Are you happy with that Profit Performance?
Yes
No
Any comments?
Your Team
Number of Team Members:
Principals/Partners:
Salespeople:
Property Managers:
Support Staff:
Over the last 24 months how many people have you hired?
Over the last 24 months how many people have left your Agency?
Sales Turnover, Transaction History & Market Share
LAST
Financial Year
Total Gross Revenue
# of Sales
Marketshare
Total Expenses (excl Principal Salary)
Total Profit (excl Principal Salary)
PREVIOUS
Financial Year
Total Gross Revenue
# of Sales
Marketshare
Total Expenses (excl Principal Salary)
Total Profit (excl Principal Salary)
Method of Sale
Exclusive
Auction
Open
Taking a helicopter view, to rate on a scale of 1 to 10 how your team is performing in:
FINDING (including prospecting, networking, nurturing, marketing):
1
2
3
4
5
6
7
8
9
10
LISTING (including fees, pricing, handling objections, vendor paid marketing, closing):
1
2
3
4
5
6
7
8
9
10
SELLING (including inspections, opens, buyer & vendor management, negotiation):
1
2
3
4
5
6
7
8
9
10
Property Management
# of Properties on rent roll:
Property Management Software used:
Average Rental Price:
per week.
Average Fee:
%
THE FINAL STEP. Who are you as a leader in your business?
What do want to achieve for yourself out of your membership in Real Estate Results Network? What do you want to develop, learn, discover, create or resolve?
Describe your commitment to business growth and innovation.
What do you want your team to achieve from joining RER Network?
What do you want to contribute to other Members and bring to RER Network?
Lastly … Do you have any questions or comments for us?
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